Innovation in Online Food Delivery: Learnings from COVID-19
Abstract The COVID-19 pandemic has forced some restaurants to shift their business models to innovative approaches in digital food ordering services. The willingness to order food delivery online during the COVID-19 pandemic. Peoples' fear of COVID-19 was measured and used as a moderator variable. Introduction Some restaurants are altering their business models by implementing rapid innovation in order to confront the changes and challenges of the coronavirus pandemic and to match the demands of this unprecedented scenario. Among the wide range of types of innovation, restaurants are changing their online food delivery offerings by improving product presentations and by providing new services and/or products. The online food ordering services business has emerged as a relevant channel to reach customers and provide them with higher quality services in these times and is playing a major role in sustaining business. The main advantage of this type of service is that, besides simpl