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Showing posts from January, 2022

Innovation in Online Food Delivery: Learnings from COVID-19

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  Abstract The COVID-19 pandemic has forced some restaurants to shift their business models to innovative approaches in digital food ordering services. The willingness to order food delivery online during the COVID-19 pandemic. Peoples' fear of COVID-19 was measured and used as a moderator variable. Introduction Some restaurants are altering their business models by implementing rapid innovation in order to confront the changes and challenges of the coronavirus pandemic and to match the demands of this unprecedented scenario. Among the wide range of types of innovation, restaurants are changing their online food delivery offerings by improving product presentations and by providing new services and/or products. The online food ordering services business has emerged as a relevant channel to reach customers and provide them with higher quality services in these times and is playing a major role in sustaining business. The main advantage of this type of service is that, besides simpl

How Restaurant Mobile Marketing Can Help You Get More Food Customers?

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With each passing day, marketing seeks more space in the internet world. People nowadays tend to use their smartphones to seek for nearby eateries while they are looking for decent cuisine. And if you're not using the right mobile marketing strategies, you're probably losing a lot of food customers. So why not use mobile marketing to promote your restaurant? Your mobile marketing strategy must be clever enough to capture the attention of foodies. When you employ the correct methods to inform people about your brand, they become aware of it. There are a variety of strategies for making a lot of money online by using the correct mobile marketing approaches to expand your brand. To distribute online orders, you can employ smart payment methods such as Google Pay and others. However, there are a few additional tactics you can do to start getting online attention.  As a result, thoroughly read the post to learn about some of the most effective mobile marketing methods. Keep reading